Reward, what user receives after taking an action and does more action to gain more rewards The four steps of the hook model provide the framework for creating a behavioural cycle for users – Through consecutive Hook cycles, successful products reach their ultimate goal of unprompted user engagement, bringing users back repeatedly, without depending on costly advertising or aggressive messaging. This is not a summary, and its fairly a long read. While reading, do the activities listed in 'Do this now' OR do it at some point to better understand the Hook Model.Ĥ. It takes lot lesser to read this than actual book but be assured that you won't miss anything.ģ. The piece below includes all the concepts in the book, along with examples.Ģ. I am pleased to share with you my personal notes so that you can save time and also learn the Hook Model.ġ. The notes have helped me revisit concepts whenever I needed. Below are the notes that I took during my second read of the book. The Hook Model explained in the book, is a framework based on human psychology and a close examination of today's most successful habit forming prodcuts. Hooked by Nir Eyal is a book on understanding behavioral designs.
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